Appendix 1: Syllabus

Course Name: Business Environment Analysis

Programme Code: MAECVC2021-01

 

Course Objectives: This course is designed to familiarize the students to the business environment and practices. Students can measure and identify the determinants of global business value chain. Students will understand the process of opening an enterprise. Students will learn various tools to evaluate performance of a firm.

 

Course Outcomes

1. Students will be able to understand the local and global business environment.

2. Students will learn procedures of opening/entry and leaving/exit to business entity especially MSMEs.

3. Students can examine the performance of a business unit.

4. Students learn to conduct responsible businesses by learning corporate social responsibility, green marketing.

5. Students learn scope of innovation and know the process of patenting and copy rights.

 

Module 1: Establishment of an Enterprise

Registration and Liquidation of Companies - Opportunities for Businesses - Savings and Investment for Businesses - Entrepreneurship in Service Sector - Opportunities and Supports for Entrepreneurs by government in MSME.

 

Module 2: Performance Analysis of Enterprises

Total Quality Management - Technical Efficiency Analysis

 

Module 3: Running of Sustainable and Responsible Business Unit

Corporate Social Responsibility (CSR) – Compliance in Commercial Banks (Lending Perspective) – Green Marketing.

 

Module 4: Global Business Environment

Global Value Chains - Businesses in Special Economic Zones (SEZs)

 

Module 5: Role of Innovation, Skill Development and Intellectual Property Rights (IPR)

Innovation - Skill Development - Intellectual Property Rights

 

 

Reading List

1. Brown, T., & Katz, B. (2019). Change by design: How design thinking transforms organizations and inspires innovation (Vol. 20091). New York, NY: Harper Business.

2. Tom, K., Jonathan, L., & Tom, P. (2001). The art of innovation: lessons in creativity from IDEO, America’s leading design firm.

3. Chadha, A., &Oriani, R. (2010). R&D market value under weak intellectual property rights protection: the case of India. Scientometrics, 82(1), 59-74.

4. Chakraborty, A. (2014). Role of Official Liquidator. Available at SSRN 2440875.

5. Coelli, T. J., Rao, D. S. P., O'Donnell, C. J., & Battese, G. E. (2005). An introduction to efficiency and productivity analysis. springer science & business media.

6. Dahlgaard, J. J., Khanji, G. K., & Kristensen, K. (2008). Fundamentals of total quality management. Routledge.

7. Finger, J. M. (1997). " Against the Tide: An Intellectual History of Free Trade" by Douglas A. Irwin (Book Review). Finance and Development, 34(2), 54.

8. Jhunjhunwala, S., & Deepa, B. (2013). Corporate Governance Law in India: An Update Comparative Analysis of Companies Act 2013 and Companies Act 1956. Indian Journal of Corporate Governance, 6(2), 52-114.

9. Mootee, I. (2013). Design thinking for strategic innovation: What they can't teach you at business or design school. John Wiley & Sons.

10. Sarkar, J., & Sarkar, S. (2015). Corporate social responsibility in India—An effort to bridge the welfare gap. Review of Market Integration, 7(1), 1-36.

11. Verma, S., & Gray, S. J. (2009). The development of company law in India: The case of the Companies Act 1956. Critical Perspectives on Accounting, 20(1),110-135.

12. Zanjurne, P. (2018). Growth and Future Prospects of MSME in India. International Journal of Advanced Engineering, Management and Science, 4(8), 264315.

13. www.mca.gov.in.

14. www.innovationtraining.org